THE implementation of lockdowns between 23 Mar and 06 Apr continued the relentless dive in consumer spending on travel, as confirmed in this week’s exclusive News Corp Australia/Travel Daily index (pictured).
The index, which last week measured -72, has now plummeted further to -89.
“No one in the industry will be surprised by these numbers, which for some key retail sectors represent a drop in consumer spend of over 95% compared to the same week last year,” said News Corp industry Head, Travel, Omri Godjin.
The consolidated data is an aggregation of spend across cruise, air, accommodation, OTAs, touring and travel agencies.
Godjin said the credit card-based data is also available in sub-categories for News Corp clients.
“This is part of work we are doing to assist our clients to better understand the total retail travel market,” he said, with CEOs and CMOs welcome to reach out for more details if required.
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Source: traveldaily