THE Travel Corporation’s youth-focused Contiki operation has released details of a “bold evolution of its brand identity,” with a new look encapsulating the social aspects of travelling together and key principles of sustainability, fun, sharing unique experiences and inclusion.
The update comes alongside confirmation that Contiki has now achieved carbon neutrality, following the launch of its Climate Action Plan in Apr last year.
“As the world leaders in youth social travel since 1962, Contiki recognises the need for both travellers and travel businesses to take action on climate change and address its greenhouse gas emissions,” the company said.
All Contiki trips from 2022 will be carbon neutral, with the cost of any offsets to be borne by the tour operator.
The sustainability push is one of the planks of the brand makeover, which “firmly places community at the heart of everything we do at Contiki,” according to Chief Marketing Officer, Simon Llanos.
“For 2022 and beyond, we live by our brand philosophy of ‘Travel. Together.’ which means to travel with one another, the cultures we enjoy and the environment too,” he said.
The brand’s global CEO, Adam Armstrong, said Contiki had set ambitious goals for the coming year, with the 18-35s market showing encouraging signs of a meaningful recovery in the last two months or so.
“Our travellers are resilient, confident and eager to resume their travels…we look forward to welcoming them back to Social travel with Contiki this year.”
Armstrong is one of a host of Contiki team members who appear in a new video showcasing the brand – see it online now at traveldaily.com.au/videos.