Expedia to unify loyalty

Expedia to unify loyalty

EXPEDIA Group has today announced it will expand its loyalty program to offer “unique member pricing discounts” and the ability to earn and redeem rewards across all of its brands and products worldwide.

The initiative will cover sites including Expedia, Hotels.com, Orbitz, Travelocity, Vrbo and Wotif, and span flights, hotels, car rentals, vacation homes, cruises and activities, the company said, claiming the move sees it provide “the most complete travel rewards offering in the industry”.

Expedia Brands President, Jon Gieselman, said the company’s Member Only Deals and loyalty rewards had already saved customers almost US$10 billion on travel alone.

“Soon their current rewards will be even more valuable, as they will gain access to the world of Expedia Group through one consolidated, easy-to-use program,” he promised.

Expedia benefits already in place include member pricing, reward boosters and upgrades and amenities offered at thousands of properties worldwide.

The unified program, to roll out in the coming months, will continue to be free to join, and all current members will keep earning rewards through their existing programs, with the addition of more flexibility and value in the future.

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Source: traveldaily