FLIGHT Centre’s Travel Associates (TA) brand has launched its inaugural consultant Advisory Board, with 10 agent members from across the country to help guide the organisation’s “strategic direction for expansion and differentiation”.
The new Board includes Greg Ashmore, who founded the Travel Associates concept in 1998, and is chaired by Flight Centre Travel Group GM of Premium Leisure Brands, Danielle Galloway, who said: “As we prepare our business for future growth, technological innovation and increased competition, it’s never been more important to work closely with our business leaders to guide Travel Associates into the future, retaining our premium DNA, focusing on clear value for our clients and on how we are different as a business”.
The initiative follows the recent renewed focus on cruise through the debut of the new “Cruise Boutique” brand (TD 21 Aug).
Currently, there are 117 Travel Associates stores across the country, 14 of which are being co-branded as Cruise Boutiques along with plans to significantly expand the offering.
Galloway said Board members had been hand-picked to bring deep brand and industry knowledge to the table, along with the ability to influence and guide, plus strong connections.
Other members include Meaghan Wolf (Vic), Jo Kennedy (Qld), Nathan Dare (Gold Coast), Alan Reis (NSW/ACT), Tammy Houston (WA), Becky Kent-Parchella (SA) and Briony Harris (Tas), along with Debbie Rains who represents the group’s franchisees, having rebranded her regional Qld-based Escape Travel network as Travel Associates.
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Source: traveldaily